![]() ![]() Boomerang is committed to acting as a facilitator between these NGOs and our clients, with resources dedicated to making sustained and healthy partnerships. With this campaign we ask our clients to join us in stopping Pride for Profit - instead reinvesting their campaign/media budgets in learning from and taking action with NGO thought leaders in the LGBTQIA+ community. Therefore, we’ve launched a movement called #PrideIsNotAnAd, to put an end to pinkwashing and rainbow capitalism. ![]() ![]() We’ve realized that, as a communication agency, our biggest impact comes from the work we make. Finally, we also turn a critical eye to our products - seeking to have 50% of our company trained in Inclusive Media creation by the end of this year.Įxternally, it’s time to take a much stronger stance. This inclusive culture is further supported through educational resources and events by our employee-led DEI Impact Team. Our DEI Code of Conduct is now included in every employee's onboarding to foster a culture of inclusion regardless of identity and background. We are building out a DEI-oriented recruitment strategy to support this goal, which will be in place by the end of 2022. Internally, we are working towards a goal of no more than 70% homogeneity in any of our teams. Within Boomerang For Better - our company-wide ESG program - we are taking our commitments a step further, taking action internally and externally to make DEI a part of our company’s mission and identity. But until recently we’ve lacked a strategic and robust infrastructure to do the work on a long term basis. The law of agency thus governs the legal relationship in which the agent deals with a third party on behalf of the principal. Level of partying Its on every week(end). agency, in law, the relationship that exists when one person or party (the principal) engages another (the agent) to act for hime.g., to do his work, to sell his goods, to manage his business. From Boomerang’s first owner, Pierre, winning the Pink Amsterdammer Award, to our Pride Funraiser in 2018, we’ve tried to do what we thought was right. Frequent talks held by Depsters and guests to share knowledge and inspire one another. One of the topics close to our hearts within the sphere of Diversity, Equity and Inclusion is LGBTQIA+ rights. Boomerang has always been a community full of do’ers who try to take action for the causes they care about. ![]()
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